In the 1920s and '30s, it wasn't so unusual to have a car built exactly to your tastes. If you were of successful means, you went to a premium chassis provider, such as Duesenberg, then selected a coachbuilder, like Boman & Schwartz or Murphy, met with a designer, discussed your needs and preferences, selected colors, wood trims, and fabrics, wrote huge checks, and the car was built specifically for you.
Porsche Exclusive Boxster
With certain premium manufacturers, you can still accomplish somewhat the same thing. Ferrari and Maserati have in-depth tailoring/customization programs that give the buyer a wide range of choices in terms of interior fabrics, colors, and upholstery stitching, brake caliper color choice, and more. Porsche offers the same thing. The program is called Porsche Exclusive, and it celebrates 25 years in business this year.
Porsche Exclusive Front End
Most body and powertrain configuration choices are fixed, of course; you can't just order up a new Cayman with a 911 Turbo engine. But Porsche Exclusive can do a lot to tailor any new model to your taste. Exclusive maintains its own special shop within the Porsche factory grounds in Stuttgart, and its band of skilled elves can install all manner of factory Porsche Techquipment performance components, plus a wide variety of customized interior bits. Let's say you want your console or door pulls covered in leather; or custom color gauge surrounds on your instrument panel. Or perhaps you want the bezels that surround your HVAC vents wrapped in leather - or the individual vent vanes. They can do that, too. They'll even paint the car to match your girlfriend's eyes if you wish, and can trim the interior in leather that matches her favorite purse or shoes. Contrasting stitching also comes in your choice of colors.